Zebralearn was founded in January 2020 with a vision to make learning more actionable, engaging, and relevant to the Indian context. Initially focused on building software for investment analysts, the journey evolved into launching Zebralearn in mid-2021. Since then, the platform has redefined the reading experience by combining visual storytelling, practical insights, and tech-driven interactivity. With 8 bestsellers and a growing community of dedicated readers, Zebralearn continues to create books that don’t just inform—but inspire action and lasting retention.
When did you started your journey as an entrepreneur?
Anurag and Radhika began their journey as entrepreneurs in January 2020, initially working on building software focused on investment analysts. During this time, the idea for Zebralearn took shape, and the platform was officially launched in mid-2021.
What makes Zebralearn’s books unique compared to traditional books?
Zebralearn publishes books that stand out from other books, on three large pillars –
1. Our Books are very actionable and India- Centric in nature.
2. Our books are visually appealing and require less effort due to its visual nature.
3. Our Books always have a layer of value adds. Things like – QR codes, Podcasts, Author Interviews, Flashcards, Puzzles etc around the book, which help us stand out from other books.
Using these three pillars, our books have amassed over 4.2 stars on almost all titles on Amazon and have registered 8 best-sellers so far.
How does Zebralearn ensure a 5x higher retention rate for readers?
Zebralearn’s books are visual in nature which leads to less ‘mental fatigue’ for the reader when they are reading it. As a result, the completion rates are higher. People get less tired while reading. Second, the visual nature of the same- helps in retention as images and illustrations are far easier to retain as compared to black and white text. Three, the value additions make the content much more engaging and it stays with them even after reading the books.
This blend of actionable content, visual illustrations and value additions – help the reader retain 5x more and at the same time get less tired while reading.
Can you explain the “Learn-by-doing” concept in your books?
Learn by Doing basically stands on the core principal of any good education – Education is only as good as what can be applied. Learn by Doing means that the book does not assume that learning will end at reading of the book. This is where it will start. The book will leave open nodes where one has to do something about the same rather than just read. And as a result, learning outcomes will depend on how the person “acts” on the same.
All books at Zebralearn start with an outcome in mind. And whether or not the reader is able to achieve the outcome is what determines the success of the book.
What are some of Zebralearn’s bestsellers, and what topics do they cover?
The bestsellers at Zebralearn include –
- Mastering Residential Real estate
- Industry Handbook
- The Hiring Mastermind
- The Money Guide
- Financial Modelling Handbook
The books that we do are largely business books and within them large number of them are into finance. Our bestsellers are in the topics of Finance, Real estate, Human Resources. We look forward to publish books further in marketing.
How does Zebralearn integrate technology into its books?
Digital Copy of all Zebralearn books are read through our own app and not a third party app like kindle or Google Books. The reading interface is far more smoother and we are much more closer to user data and understanding of user experience. We use technology in the following manner –
- Zebralearn Studio – We have built a tool called studio that has 100+ Creators, 100+ Design Themes, 80+ Value adds. These help us create really interactive books in an extremely scalable manner.
- Ask AI – We have something called Ask AI, where one can interact with the content of the books in a ChatGPT like manner.
- Zebralearn App – Zebralearn app is where most of the digital reading happens. This is a different from using other players like Kindle and Google Play Books. This allows an amazing experience for the reader. We have built other features like – Schools | Courses | Live Stream – etc that authors can use to promote their books.
- AI Reader Checker – We check 20+ factors on all content submitted buy the author. This ensures that sub-par content should not enter the platform.
- AI Based Editing – We use AI in the book editing stage and take assistance from the same.
What are the key takeaways from the Financial Statement Analysis book?
Financial Statement Analysis is a skill based book for anyone in college or post Graduation looking to acquire this skill. This skill Is largely needed – in Investment Banking, Equity Research, Venture Capital, Private Equity etc- If anyone is looking to acquire this extremely critical skill, this is the book for them. The idea is the reader should be able to understand a financial statements from any given industry and should be able to do that in a very beginner friendly manner. The book takes an example and goes through it in great detail.
The book has taken an year’s learnings to understand how each and every line item should be understood and analysed.
How can the Fundraising Decoded book help entrepreneurs?
Fundraising Decoded is a book that is written from Zebralearn’s own experience. We took about 13 months to raise our first round and did 50+ pitches. We realised that a founder’s understanding of raising the first round is very limited. The book explains –
- What investors want
- Who are the different kinds of investors so that they talk to the right investors.
- How to craft a pitch deck
- How to approach and understand what investors want.
- What are some common mistakes one makes when raising first cheque.
