Lisa Eldridge is one of the world’s most celebrated and trusted makeup artists, renowned for her unparalleled expertise and creative vision. Equally invested in creating educational tutorials for her loyal community, crafting signature red-carpet looks for celebrity friends, and conceptualizing avant-garde designs for catwalks and editorials, Lisa has cemented her place as a trailblazing figure in the beauty industry.
An early pioneer of digital beauty education, Lisa launched her YouTube channel in 2010, becoming the first professional makeup artist to share insider techniques and non-sponsored product recommendations globally. With over 250 million views, her channel has inspired countless beauty enthusiasts while donating 100% of its advertising revenue (approximately £200,000) to charities supporting female education and health.
Lisa’s artistry and vision have led her to hold prestigious creative directorships and product development roles with leading beauty brands, including Chanel, Shiseido, and Lancôme, where she currently serves as Global Creative Director.
In 2015, Lisa added “best-selling author” to her repertoire, publishing Face Paint: The Story of Makeup. This meticulously researched book explores the history of makeup and is now available in nine languages, serving as a vital resource for beauty experts worldwide.
Her decades of expertise culminated in the launch of her eponymous beauty brand in 2019. From the iconic True Velvet Lipsticks, hailed as ‘un-dupable’ for their revolutionary textures and shades, to the Elevated Glow Highlighter and Seamless Skin The Foundation, her products have set a new standard in beauty. Industry leaders and loyal fans alike have celebrated her innovative approach, with VOGUE describing her foundation as “as close to a perfect foundation as you’re ever going to get.”
A trusted disruptor at heart, Lisa continues to push the boundaries of beauty through her groundbreaking formulations, empowering her community to experiment and enhance their unique beauty.
