Chicstructures by Rajul is a UGC creator who blends an architect’s eye with a creator’s instinct.
Turning blueprints into visual storytelling in March 2024,ChicStructures brings a sharp focus on skincare, make-up, and aesthetic product detailing—where colours, textures, and packaging do the talking. Rooted in quality over numbers, Chicstructures reflects a journey of creative freedom, intentional beauty, and modern content craftsmanship.
When did you start your journey as a Creator?
An Architect turned UGC creator. March 2024, I traded blueprints for content creation, finding my creative spark . I’m obsessed with skincare, makeup, and showcasing cute products.
Product packaging, colours, textures – it’s my thing! Initially, content creation was just a hobby, but it soon grew into something more. Post-graduation from MIT College of Architecture, I was in a 9-to-5, but it wasn’t fulfilling.
A gap year led me to UGC, where content quality matters more than followers. From small-town Lasur, near Aurangabad, I went solo, learning as I created. The thrill of creating something new kept me going.
Then, a unboxing reel went viral (3M+ views), brands noticed, and content creation became a source of income. Now, I work with multiple brands, focusing on quality over numbers. What I earned in a month, I earn in a day now . It’s been a journey of creative freedom and financial independence .
Skincare today sits at the intersection of science, self-care, and identity. With consumers becoming more ingredient-literate and mindful of long-term skin health, routines are no longer about quick fixes but sustained balance. How do you interpret this shift toward intentional skincare, and what role should education play in helping people build routines that respect both their skin barrier and lifestyle?
Shift toward intentional skincare
The shift toward intentional skincare is all about embracing a holistic approach. With consumers becoming more ingredient-literate, they’re prioritizing long-term skin health over quick fixes.
Education plays a huge role here – it’s about empowering people to understand their skin, choose products that work for them, and build routines that fit their lifestyle. It’s not just about products, it’s about self-care and self-awareness.
In an era of filters, flawless feeds, and instant results, skincare is often marketed as a promise of perfection. Yet real skin carries texture, fluctuation, and history. How can the skincare industry move from selling “ideal skin” to promoting skin realism—where health, individuality, and consistency matter more than flawlessness?
The skincare industry needs to ditch the “perfect skin” narrative and focus on promoting healthy, happy skin. It’s about celebrating individuality and texture, rather than striving for an unattainable ideal. By showcasing real skin stories and emphasizing consistency over perfection, brands can help shift the conversation. It’s time to normalize skin that’s got character!
How do you see modern make-up products balancing artistry with skin health, especially as consumers grow more conscious about ingredients and long-term impact?
Modern make-up products are getting smarter – think skincare-infused formulas, clean ingredients, and nourishing benefits. It’s all about balancing artistry with skin health. Brands are prioritizing skin-friendly products that enhance natural beauty without compromising on performance. Win-win!
Beyond expanding shade ranges, what deeper responsibility do make-up brands have in representing diverse skin tones, undertones, and cultural identities authentically?
Make-up brands have a responsibility to represent diverse skin tones authentically. It’s not just about expanding shade ranges; it’s about understanding undertones, cultural nuances, and individual needs. Brands should engage with diverse communities, listen to feedback, and create products that truly cater to different skin types and tones.
Eyebrows frame the face and quietly define expression more than any other feature—how do you approach eyebrow make-up as a balance between structure and softness, trend and individuality, to enhance rather than overpower natural features?
Eyebrows are all about balance – structure and softness, trend and individuality. The goal is to enhance natural features, not overpower them. It’s about finding the right products and techniques to complement one’s face shape and personal style. Whether it’s a bold brow or a natural look, it’s all about owning it!
