Step into a world where style defies expectations and rebellion is celebrated—welcome to GoDevil. Born from a legacy of craftsmanship and an unwavering commitment to excellence, our brand is for those who dare to stand apart from the ordinary.
With every piece meticulously designed, GoDevil brings you more than just clothing; we deliver a bold statement of individuality, quality, and unmatched style. Dare to be different. Dare to GoDevil.
What are the advantages of using polyester in the construction of the Go Devil 66 Co-ord Set in terms of durability and comfort?
At Go Devil, we prioritize durability without compromising on comfort, which is why the Go Devil 66 Co-ord Set is constructed using high-quality polyester. This material is known for its exceptional strength and resistance to wear and tear, making it ideal for streetwear that is meant to last.
Unlike natural fibers, polyester is less prone to shrinking and wrinkling, ensuring that the co-ord set retains its original shape even after multiple washes.
From a comfort perspective, our custom polyester blend is lightweight and breathable, ensuring ease of movement. Additionally, moisture-wicking properties keep the wearer dry, making the set versatile for various weather conditions. By using advanced fabric technology, we’ve created a balance between toughness and softness—making the Go Devil 66 Co-ord Set both functional and stylish.
What does fashion mean to you?
Fashion, to me, is more than just clothing—it’s a visual language of self-expression. It’s about breaking barriers, telling stories, and creating a culture that people resonate with.At Go Devil, fashion is a statement of individuality and rebellion against the ordinary. We aim to empower people through our designs, encouraging them to embrace their uniqueness and wear confidence like a second skin.
How did the emotional and financial risks taken by Vinish Arya in the development of Go Devil impact the brand’s credibility and potential for long-term sustainability in the competitive D2C market?
Building Go Devil was a leap of faith—both emotionally and financially. Starting a brand from scratch in the D2C (direct-to-consumer) market is a challenge, especially in an industry where competition is fierce and consumer loyalty takes time to build. I invested not just money but also years of dedication, countless sleepless nights, and an unwavering belief in the brand’s vision.
This commitment has played a crucial role in establishing credibility. Consumers connect with authenticity, and they see that Go Devil isn’t just another brand—it’s a movement.
By keeping operations lean and adaptive, focusing on community-driven marketing, and ensuring consistent quality, we’ve positioned Go Devil as a brand that isn’t just here for the hype—it’s here to redefine streetwear for the long haul.
In what ways does the use of polyester in the Go Devil 66 Co-ord Set contribute to its sustainability and overall maintenance?
From a maintenance perspective, polyester is highly resistant to fading, shrinking, and wrinkling, meaning the Go Devil 66 Co-ord Set has a longer lifespan than garments made from more delicate materials. This reduces the need for frequent replacements, ultimately minimizing fashion waste. Additionally, its quick-drying nature means less water and energy consumption during washes—further contributing to eco-conscious living.
When did you started your journey as an entrepreneur? Talk with us about experience on Shark Tank
I’m originally from Karnal, Haryana, and I’ve always been passionate about business. I have been exporting garments to a number of countries including the US, the UK, and many other European nations for the last ten years or so.
However, after the Covid-19 pandemic, I have came up with an idea of starting his own brand rather than continuing the work for other brands. Further analysis and scrutiny revealed despite many players, there still exists a latent need for trendy fashion outfits.
This thought sowed the seed of inspiration and ultimately led to the inception of Go Devil. After the SHARK TANK episode got live
50,000+ people visited our website, and sales have doubled since the episode aired!
Our hero product is in such high demand that we are officially SOLD OUT (restocking soon!).And appearing on Shark Tank India was the milestone we worked so hard for!
The love and support we’ve received after the show have left us speechless. From the overwhelming website traffic to the growing community of Godevils enthusiasts, it’s clear—we’re just getting started!
