Meet Hina Malhotra, a passionate digital creator who has taken the world of fashion, beauty, and culinary exploration by storm. Since 2019, Hina has been sharing her vibrant journey with a global audience, blending her love for self-expression through fashion with her deep appreciation for culture, heritage, and diverse cuisines.
Whether it’s advocating for sustainability in the fashion industry, exploring luxury beauty trends, or indulging in delicious culinary delights, Hina’s content is a celebration of individuality, creativity, and confidence. Through her unique perspective, she continues to inspire others to embrace their passions and explore new horizons in every aspect of life.
When did you started your journey as an Digital creator?
I started my journey in 2019.
What Fashion means to you?
Fashion is which you can carry and still look confident ! Wear what you feel is comfortable and suits you it automatically becomes the trend and fashion for others .
How has fashion evolved in terms of sustainability, and what role should it play in combating climate change?
There is a long road ahead on this. However, brands are now becoming more environment conscious in terms of their manufacturing methods, which cause less harm to the environment and use of material and packaging which is recyclable or even made of recycled materials and I believe that this should be promoted by all fashion and beauty brands.
Your Favourite Dish which you always wanted to have?
I would not like one dish to define my taste. I am always eager to try out new flavors and cusines whether it is Indian, mughlai, Chinese or Mexican.
How does the intersection of culture, heritage, and technology influence the development of luxury beauty brands, and can these brands maintain authenticity in an ever-globalizing market?
Culture, heritage, and technology are significant aspects that define luxury beauty brands.
Culture and heritage is often used as inspiration for brand story telling by luxury brands highlighting artisanal craftsmanship and centuries-old formulations. Culture and heritage also encourage use of local ingredients by brands to establish to to distinguish themselves as authentic. Technology also helps brands to come up with new and effective formulation and AI has brought a lot of personalization in products like skin tone analysis, virtual try ons etc.
How does the marketing of luxury beauty products play into societal standards of beauty, and is it contributing to or challenging the idealization of certain physical attributes?
Marketing luxury beauty products is a significant driver of societal beauty standards. Product campaigns for beauty products often tend to establish beauty ideals which fit a narrow standard such as spotless skin, symmetrical features etc as ultimate beauty. However, a lot of recent beauty campaigns have created a disruption by encouraging body positivity by promoting different skin tones, body types etc with which a larger group of customers can relate.
How do beauty brands navigate the balance between promoting individuality and diversity while simultaneously shaping and influencing societal standards of beauty, and to what extent are they responsible for the mental and emotional well-being of consumers in the face of these standards?
Beauty brands are at the center of a powerful cultural and commercial dynamic. Beauty brands may tend to create unrealistic expectations of perfect skin or appearance standards. However,by promoting individuality and diversity, they have the opportunity to reshape beauty standards in ways that are inclusive and empowering.
However, their simultaneous influence on societal ideals means they must take greater responsibility for the mental and emotional well-being of consumers. True progress requires a shift from profit-driven practices to purpose-driven strategies that prioritize the holistic health of their audiences.
