Lisa Eldridge is one of the world’s most celebrated and trusted makeup artists, renowned for her unparalleled expertise and creative vision. Equally invested in creating educational tutorials for her loyal community, crafting signature red-carpet looks for celebrity friends, and conceptualizing avant-garde designs for catwalks and editorials, Lisa has cemented her place as a trailblazing figure in the beauty industry.
An early pioneer of digital beauty education, Lisa launched her YouTube channel in 2010, becoming the first professional makeup artist to share insider techniques and non-sponsored product recommendations globally. With over 250 million views, her channel has inspired countless beauty enthusiasts while donating 100% of its advertising revenue (approximately £200,000) to charities supporting female education and health.
Lisa’s artistry and vision have led her to hold prestigious creative directorships and product development roles with leading beauty brands, including Chanel, Shiseido, and Lancôme, where she currently serves as Global Creative Director.
In 2015, Lisa added “best-selling author” to her repertoire, publishing Face Paint: The Story of Makeup. This meticulously researched book explores the history of makeup and is now available in nine languages, serving as a vital resource for beauty experts worldwide.
Her decades of expertise culminated in the launch of her eponymous beauty brand in 2019. From the iconic True Velvet Lipsticks, hailed as ‘un-dupable’ for their revolutionary textures and shades, to the Elevated Glow Highlighter and Seamless Skin The Foundation, her products have set a new standard in beauty. Industry leaders and loyal fans alike have celebrated her innovative approach, with VOGUE describing her foundation as “as close to a perfect foundation as you’re ever going to get.”
A trusted disruptor at heart, Lisa continues to push the boundaries of beauty through her groundbreaking formulations, empowering her community to experiment and enhance their unique beauty.
Priyanka Mallick
Balancing Innovation with Tradition in Fashion
The fashion industry stands at the intersection of innovation and tradition, and balancing these elements is crucial for preserving the cultural significance and artistic expression that define timeless designs. New technologies and sustainable practices offer us transformative tools to reimagine fashion, but they must be integrated with respect for heritage and craftsmanship.
Tradition serves as the soul of fashion, embodying the stories, artistry, and cultural identity of communities worldwide. Innovations, such as 3D printing, AI-driven design, and sustainable materials, can enhance these traditions without replacing their essence. For example, using advanced technology to replicate intricate embroidery or preserve artisanal techniques ensures that the craftsmanship is celebrated while meeting the demands of modern consumers.
Sustainability also plays a vital role in this balance. By embracing eco-friendly materials and processes, we honor the planet while preserving traditional methods that often align with sustainable practices. Collaborations between artisans and innovators can ensure that heritage techniques remain relevant in a modern context, fostering a fusion of old and new.
Ultimately, the fashion industry must approach innovation as a complement to tradition, not a replacement. By maintaining this delicate balance, we can create designs that are not only cutting-edge and sustainable but also timeless in their cultural and artistic significance.
